Black Book, also known as Black Book Market Research, is a Tampa, Florida technology and services market research and opinion research company. The company provides competitive intelligence, market research, opinion mining and related consulting services for brand, product and service awareness tracking. The company also provides private polling services for media outlets, including U.S. News & World Report and The Wall Street Journal.
The company is privately owned by Douglas Brown, who also serves as the group's CEO.
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History
Black Book was founded in 2002 by Doug Brown, who along with then partner Scott Wilson founded sister company Brown-Wilson Group. In May 2005, Brown and Wilson co-authored the Black Book of Outsourcing, published by John Wiley & Sons. an updated edition was released in 2008. In April 2009, the Brown-Wilson Group was purchased by London UK-based Datamonitor (a subsidiary of Informa).
In November 2010, Black Book launched a healthcare technology division and announced the first results of a four-month poll of 30,000 health professionals which selected top electronic medical record software by hospital type.
According to Black Book's 2013 survey of electronic health record vendors, 25% of respondents said they were actively seeking a new providers. Also in 2013, Black Book began doing private polls for U.S. News & World Report.
In 2016, Black Book's poll indicated frustration with poor tech support among hospitals, as well as the growth in the healthcare revenue cycle management sector.
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Products and services
Black Book produces over two hundred annual market research reports focused on the healthcare technology solutions and services industry, under the names Black Book Research and Black Book Rankings.
Black Book issues annual client experience, brand loyalty and satisfaction rankings for a variety of technology and managed services fields, including electronic health records, health information exchanges, banking, insurance, education, outsourcing and government.
Source of the article : Wikipedia
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